When writers think of AI content generation, they often balk at the concept because, from their perspective, writers think “why would I want to use an AI content generation tool, I love writing!”. 

That viewpoint assumes that ai content generation tools are only used for creating content, instead what’s useful to know is how AI can help writers, marketers, and communications professionals right across the content creation and design process. How ai can help you will depend upon your process for writing or creating content, this article provides a framework for you to determine where ai can help your content creation process.  

When it comes to the content creation and design process there are a number of pain points experienced by marketers, writers, and communications professionals, they include: 

Marketers

• Writers that don’t write to the brief
• Writers not understanding how to do research 
• Fear of being replaced by AI 
• My boss doesn’t understand I’m working on the day to day, but they want me to focus on the new and shiny 
• Poor content creation process at scale 
• Not the right content 
• Fear of AI 
• FOMO of AI 
• Not enough content 
• Content that doesn’t convert 
• Lack of understanding AI 

Writers

• Fear of being replaced by AI 
• My boss doesn’t understand I’m working on the day to day, but they want me to focus on the new and shiny
• Fear of AI 
• I love writing, and AI will mean I do less writing
• Content that doesn’t convert 
• Lack of understanding AI 

PR Professionals

• Writers not understanding how to do research 
• Writers that don’t write to the brief 
• Fear of being replaced by AI 
• My boss doesn’t understand I’m working on the day-to-day, but they want me to focus on the new and shiny 
• Poor content creation process at scale
• Not enough content
• Content that doesn’t convert 
• Lack of understanding AI 

These pain points center a content creation leader’s focus on determining if their existing content creation process is set up to create and optimize content as completely as possible. But that’s really the value of AI, not just content creation but the other ancillary benefits from the use of ai for research & briefing. Content managers can have their team embrace the use of AI for content creation as a way to address their pain points. Here’s how AI can help your content planning and creation process 

• Ideas & Research – Understanding what you should write about from your audience’s viewpoint
• Briefing – What your content needs to meet the needs of your audience
• Writing – Creating new content with AI
• Optimization – Respinning content for enhancing what was written and more
• Expansion – Taking your content and making it go beyond the first finished piece, iterating on the content
• Metrics – Measuring the impact of your content

This can be developed into a wider content operations process. 

Let’s dive deeper into each of these facets of the content creation process, to get us thinking about how the model for planning and creating content works within the context of AI for marketing: 

Ideas & Research – What’s often overlooked is how important conducting research is to understand what content will resonate with your audience.

There are a number of ways to get insights into your customers and understand their needs better. AI companies have tools that can help you with this, from idea brainstorming to content audits and research tools that give you insights into your customers.

Some tips for conducting online research:

1. Use keyword research tools to understand what terms your audience is searching for.

2. Look at competitor websites to see what type of content they are producing and how it is received by their audience.

3. Use social media to get a pulse on what topics are trending and being talked about by your audience.

4. Use surveys and polls to directly ask your audience what type of content they would like to see from you.

By conducting research, you can better understand what type of content will resonate with your audience and produce the results you are looking for.

What’s the plan, what do you need to write? AI companies have tools for conducting research from idea brainstorming, to research tools and at a deeper level content audits, and tools for giving insights into customers. 

Let’s look into a few of those earlier pain points and how AI companies would address those issues:  

• Writers either don’t know how to do research, though it’s more likely that the writer isn’t given enough time, or feel pressured to spend less time researching a topic. 

As a writer, it’s important to be able to research your content effectively in order to produce the best possible results. However, many writers struggle with this aspect of their work, often not knowing where to start or how to go about finding the information they need.

Rebecca Graf from www.writerrebeccagraf.com wrote a great Medium article about the need to research your writing. https://writingcooperative.com/the-need-to-research-your-writing-6864c6b400ce Taking Rebecca’s summary of a list of tips on the benefits of research we can see how those tips apply in the context of AI content research and creation. 

• Keep a notebook – AI tools can help track your research and help present it in a format that’s easy to use. 
• Don’t disregard anything – AI tools help a writer identify ideas and topics they might have disregarded. Tools such as heatmaps will identify all of the topics written by the top websites on a topic, including those topics only covered by the leaders. If a couple of websites have top rankings and a topic is only covered then it tells you that topic is important. 
• Ask Experts – if the input is specific enough a writer can find information using AI content research tools. 
• Don’t assume – Research doesn’t stop at the beginning of the process, as you work through the workflow and create content, you’ll go back to the AI tools for additional information where you have gaps in your created content. 
• Use reliable sources – Some of the AI tools provide citation links, again, this is a great method for managing your fact-checking.

“Data from Orbit Media shows that bloggers spend 9.5% of their time on research and planning. For most writers, the bulk of their time gets wrapped up in preparing images, editing, and of course, writing.” https://peakfreelance.com/blog/how-to-research/ 

Wow, so does that mean writers only spend 45 minutes researching?  If they do, the shortcut is using some of the AI content generation research tools.

Thankfully, there is help available in the form of AI-powered research tools. These tools can provide writers with ideas and resources for their content, making the research process much easier and more efficient. In this article, we’ll take a look at some of the best AI-powered research tools available, and how they can benefit writers.

There are many AI-powered research tools available to writers. By using these tools, you can make the research process much easier and more efficient, helping you to produce better results.

Learn more about how your content team can help its team improve its idea generation and research stage of the content creation process with AI content writers from AIContentGen’s Scorecard and coaching report on 20 AI content generation tools. 

Brief – The creative brief is at the center of marketing. It’s a planning document that helps a marketer gather their thoughts together on what ad to produce, how to organize an event, or what content to create. There are some problems in the development of briefs for content. They include:  

• The wrong topics get put into the brief. 
• The right topics are not always included. 
• Not sure what the sequence of subtopics should be. 
• There isn’t any direction on how to place keywords into the content. 
• Or it’s obvious the writer hasn’t enough background about the topic and when they write the content and topic aren’t covered sufficiently or miss important facts and ideas that should be included.

It happens all too often – a client sends out a brief to several writers, hoping to get the best possible content for their needs. But what happens when the writers don’t actually write to the brief?

Unfortunately, this is a fairly common occurrence. In many cases, the writers simply don’t understand the brief or they misunderstand what the client is looking for. As a result, the content they produce is often not relevant to the needs of the client.

There are a few things that you can do to ensure that your writers actually write to the brief:

1. Make sure that the brief is clear and concise.

2. Make sure that the writers have a good understanding of the topic.

3. Make sure that the writers are familiar with the target audience.

4. Make sure that the writers understand the purpose of the content.

5. Make sure that the writers have a clear idea of what is expected of them.

If you take the time to ensure that all of these things are in place, you will find that your writers are much more likely to produce content that is relevant and on target. This, in turn, will result in better results for your business.

There are problems with how briefs are written, these include:

• Writers that don’t write to the brief 

It’s no secret that a lot of times, the wrong topics get put into the brief. The right topics are not always included. Writers aren’t sure what the sequence of subtopics should be. There isn’t any direction on how to place keywords into the content. It’s obvious sometimes the writer doesn’t have enough background about the topic and when writing they write rather simply or miss important insights that should be included.

AI can help with this by creating a brief that is easy to follow. It can take into account all of the necessary information and create a sequence that is easy to understand. Additionally, ai can help show writers where and how to place keywords in the right places so that they are easily found by readers.

When you are creating a content brief, one of the first things that you need to do is determine what information needs to be included. This can be a difficult task, especially if you are not familiar with the subject matter. However, by using AI, you can easily determine what information needs to be included in the brief.

Once you have determined what information needs to be included, the next step is to determine how this information will be presented. This is where AI comes in handy. By using AI, you can easily determine the best way to present the information in the brief. AI can both help provide the list of topics that should be associated with a piece of content, but also the sequence of headings to write too. This will ensure that the brief is easy to follow and that all the information is presented in a clear and concise manner.

Streamlining The Content Creation Process

To streamline your content creation process, you may want to consider using AI to produce a content brief.

A content brief is an important document that outlines the goals, target audience, key messages, and other essential information for a piece of content.

Creating a content brief can be a time-consuming process. However, AI can help to streamline this process by extracting key information from meeting notes, emails, online research, and other sources. This can save you a considerable amount of time and ensure that your content brief is comprehensive and accurate.

In addition, AI can help you to identify patterns and trends in your industry that could inform your content strategy. For example, if you notice that a lot of your competitors are producing blog posts on a certain topic, you may want to consider writing a blog post on that topic as well.

By using AI to create a content brief, you can save time and ensure that your content strategy is informed by data. This can help you to produce high-quality content that resonates with your audience and achieves your business goals.

Overall, by using AI, you can easily create a brief that is easy to follow, relevant, and to the point.

Writing using AI Content Creation – Tips on how to use AI content writers. What your input is. How do you decide what content tools to use? Learning as you develop content along – an initial input might not produce the results you seek — so the way to get better results is to keep on trying with difficult phrases. 

When you’re looking for a content writing tool, there are many things to consider. What is your input? How do you want the results to look? What kind of learning curve are you willing to accept?

One of the best things about AI content writers is that they can help you develop your content along the way. You might not always get the results you want with your first try, but if you keep trying with different phrases, you’ll eventually get there.

If you’re not sure what kind of tool to use, consider taking a look at some of the options on our site. We’ve got a variety of different content writing tools that you can use, so you’re sure to find one that fits your needs.

Don’t be afraid to experiment with different tools and approaches. The more you try, the better your results will be. And who knows? You might just surprise yourself with what you’re able to create.

If you’re looking to use AI content writers to help produce the best possible content for your business or website, there are a few things you should keep in mind. First and foremost, it’s important to remember that these tools are designed to assist writers, not replace them. This means that you’ll still need to provide a high level of input in order to get the most out of your content.

That said, there are a few key things you can do to help ensure that your content is of the highest possible quality:

1. Define your audience and purpose.

Before you start using any AI content writers, it’s important to have a clear understanding of who your target audience is and what you want to achieve with your content. This will help to ensure that the content generated is relevant and engaging for your readers.

2. Provide quality input.

As mentioned above, AI content writers are designed to assist writers, not replace them. This means that in order for your content to be of the highest possible quality, you’ll need to provide quality input. This includes things like well-written article titles and descriptions, as well as keyword-rich text.

3. Edit and proofread your content.

Even if you’re using AI content writers to help generate your content, it’s still important to edit and proofread your work before publishing it. This will help to ensure that your content is free of errors and is of the highest possible quality.

By following these tips, you can help to ensure that your content is of the best possible quality when using AI content writers.

Optimization – AI can also be used to help you optimize your existing content for better results. There are a number of tools that use AI to analyze your content and offer suggestions for how to improve it. For example, you could use AI content tools for SEO to improve the SEO of your blog posts or use a tool like Grammarly to improve the grammar and clarity of your writing.

If you’re looking for ways to optimize your content and get better results, you may want to consider using AI. There are a number of tools that use AI to analyze your content and offer suggestions for how to improve it. Measure the quality of the content using ai. compare the content against other competitors and use it to make keyword and topic suggestions for SEO.

When it comes to content, AI can be a valuable asset. There are a number of AI-powered tools that can help you analyze your content and make suggestions on how to improve it. This can be helpful in a number of ways, such as measuring the quality of your content, making keyword and topic suggestions for SEO, and comparing your content against that of your competitors. By leveraging AI, you can ensure that your content is the best it can be and that you’re getting the most out of it.

If you want your content to reach its full potential, you need to make sure it’s optimized for search engines. But what does that mean, exactly? And how can you go about doing it?

Fortunately, there’s a tool that can help with both of those things: AI.

Yes, AI can be used to optimize your existing content for better results. Here’s how it works.

When you use AI to analyze your content, it can help you identify which keywords and topics are most important to include in your piece. This, in turn, helps you ensure that your content is more likely to be found by searchers who are looking for information on those topics.

In addition, AI can also help you optimize your content for specific search engines. By analyzing how different search engines work and what kinds of results they tend to favor, AI can help you tweak your content to make it more likely to show up in search engine results pages (SERPs).

So, if you’re looking for a way to improve your content and get better results from your efforts, AI is definitely worth considering. With its help, you can create more targeted, relevant, and search-friendly content that is more likely to reach your audience and achieve your desired results.

Expansion – Making social tools, taking the content you intended, and getting more traction out of it. Blogs into social posts etc. 

As a content creator, you are always looking for ways to get more mileage out of your work. You want your content to reach as many people as possible and to be as valuable as possible.

One way to do this is to use AI to expand and extend the use and value of your content.

For example, you can use AI to take your blog posts and turn them into social media posts. This can help you get more eyeballs on your content and reach a larger audience.

If you are looking for ways to get more out of your content, then using AI is a great way to do it. With AI, you can expand the reach and value of your content, and make sure that you are always at the forefront of the latest trends.

If you’re like most people, you probably have a ton of content sitting around that you’ve never really done anything with. Maybe it’s an old blog post, or a document from a previous job. Whatever the case may be, this content is not reaching its potential to help you grow your marketing efforts.

There is a way to repurpose this old content and turn it into something useful.  Something that could actually help you get more traffic, leads, and customers. And it’s called AI-powered content expansion.

In a nutshell, AI-powered content expansion is the process of taking your existing content and using artificial intelligence to automatically expand it into new, unique pieces. This expanded content can then be used for things like social media posts, blog articles, email newsletters, and even ad campaigns.

Sounds pretty amazing, right?

And the best part is that it’s not nearly as complicated or time-consuming as you might think. In fact, with the right tools, you can have your entire content library expanded in just a few minutes.

So if you’re ready to learn how to use AI-powered content expansion to take your marketing to the next level, read on.

What is AI-Powered Content Expansion?

AI-powered content expansion is the process of taking your existing content and using artificial intelligence to automatically expand it into new, unique pieces.

How Does AI-Powered Content Expansion Work?

At its core, AI-powered content expansion works by taking your existing content and using artificial intelligence to automatically generate new versions of it.

This expanded content can then be used for things like social media posts, blog articles, email newsletters, and even ad campaigns.

The best part is that it’s not nearly as complicated or time-consuming as you might think. In fact, with the right tools, you can have your entire content library expanded in just a few minutes.

How to Use AI-Powered Content Expansion

Now that you know what AI-powered content expansion is and how it works, let’s take a look at how you can use it to grow your business.

1. Social Media Posts

One of the most popular ways to use AI-generated content is for social media posts.

With AI-powered content expansion, you can take your existing content and use it to create new, unique social media posts. This expanded content can then be used to promote your business on platforms like Facebook, Twitter, and LinkedIn.

2. Blog Articles

Another great way to use AI-generated content is for blog articles.

If you have a blog, you can use AI-powered content expansion to take your existing content and turn it into new, unique blog posts. This expanded content can then be used to drive traffic back to your website and help you generate leads and customers.

3. Email Newsletters

Another popular way to use AI-generated content is for email newsletters.

With AI-powered content expansion, you can take your existing content and use it to create new, unique email newsletters. This expanded content can then be used to promote your business and drive traffic back to your website.

4. Ad Campaigns

Another great way to use AI-generated content is for ad campaigns.

If you’re running paid ads, you can use AI-powered content expansion to take your existing content and turn it into new, unique ad campaigns. This expanded content can then be used to promote your business and drive traffic back to your website.

5. eBooks

Another popular way to use AI-generated content is for eBooks.

With AI-powered content expansion, you can take your existing content and use it to create new, unique eBooks. This expanded content can then be used to promote your business and drive traffic back to your website.

6. Graphics

Another visually impactful way to use AI-generated content is for graphics.

If you’re looking to generate leads and customers, you can use AI-powered content expansion to take your existing content and turn it into new, unique graphics. This expanded content can then be used to promote your business and drive traffic back to your website.

Metrics – It’s no secret that artificial intelligence (ai) can be used to help measure and analyze content. In fact, ai can provide some pretty amazing insights into how well your content is performing – and what you can do to improve it.

Here are a few ways you can use ai to measure the success of your content:

1. Use ai to track engagement metrics.

There are a number of ways to measure engagement, but one of the most important is time on page. This metric tells you how long people stay on a given page before moving on. If your time on page is low, it could be an indication that your content isn’t interesting or relevant to your audience.

There are a number of ways to measure engagement, but one of the most important is time on page. This metric tells you how long people stay on a given page before moving on. If your time on page is low, it could be an indication that your content isn’t interesting or relevant to your audience.

Artificial intelligence can be used to track engagement metrics like time on page. This technology can help you understand how people interact with your content and where they drop off. By using ai to track engagement, you can make sure that your content is relevant and interesting to your audience.

2. Use ai to analyze sentiment.

Another important metric to track is sentiment. This metric tells you how people feel about your content – whether they love it, hate it, or somewhere in between.

3. Use ai to help with keyword research.

Keyword research is an important part of any content marketing strategy. After all, you need to make sure you’re using the right keywords if you want your content to be found by people who are searching for it.

Thankfully, there are a number of AI tools out there that can help with keyword research. Frase.io for example, uses ai to help you find the right keywords for your content.

4. Use ai to track ROI.

Finally, it’s important to track the return on investment (ROI) of your content. After all, you want to make sure that your content is actually bringing in leads and customers.

Artificial intelligence (AI) is increasingly being used by marketers to drive marketing ROI. AI can help identify potential customers, understand customer behavior, and provide insights that can improve marketing campaigns. When used correctly, AI can be a powerful tool for marketers. Here are a few ways that marketers can use AI to drive marketing ROI:

1. Identify potential customers: AI can help identify potential customers by analyzing data points such as demographics, behaviors, and interests. This information can be used to create targeted marketing campaigns that are more likely to convert.

2. Understand customer behavior: AI can also be used to understand customer behavior. This information can be used to improve marketing campaigns and better target potential customers.

3. Provide insights: AI can provide insights that can help marketers improve their campaigns. For example, AI can identify when a customer is most likely to purchase a product or service, what type of messaging is most effective, and which channels are most likely to generate leads.

4. Generate leads: AI can be used to generate leads by identifying potential customers and understanding their behavior. This information can be used to create targeted marketing campaigns that are more likely to convert.

AI is a powerful tool that can help marketers drive marketing ROI. By using AI to identify potential customers, understand customer behavior, provide insights, automate repetitive tasks, and generate leads, marketers can improve their campaigns and better target their audience. AI Content Generation tools are typically not providing metrics on content currently. That is what impact content has on a client’s website once it’s deployed. But over time we expect that AI content generation tools will help marketers and businesses to understand not just want content, to write, how to produce a brief, and conduct research, but also measure the impact of content once deployed, so that AI can be used to learn from the interaction with customers.

Improving Content With AI

AI can help your content creation process by simplifying tasks, and increasing productivity and efficiency while improving the quality of work.

When writers, think about artificial intelligence (AI) in relation to their own creative processes they often have one reaction: Why would I want an Artificial Intelligence program when there’s good old-fashioned plain human talent available? However, as soon as you start looking at what AIs offer outside traditional narrative writing or even just copywriting for websites then some interesting possibilities spring into view – including increased automation which saves time on repetitive activities. 

Content creation and design have never been easy processes. There are always pain points that marketers face when they’re trying to come up with great content for their brands or clients. With recent developments in artificial intelligence (AI), these advanced technologies can make your life easier while simultaneously increasing the quality of all our written work across multiple platforms – everything from blog posts and web copywriting down to long-form articles or white papers. We reviewed a list of six ways AI might just do precisely those things:

• Ideas & Research – Understanding what you should write about from your audience’s viewpoint
• Briefing – What your content needs to meet the needs of your audience
• Writing – Creating new content with AI
• Optimization – Respinning content for enhancing what was written and more
• Expansion – Taking your content and making it go beyond the first finished piece, iterating on the content
• Metrics – Measuring the impact of your content. 

Artificial Intelligence can be a great help to content creators by simplifying tasks, and increasing productivity and efficiency while improving the quality of work. AIs are increasingly being used in creative industries like copywriting where they offer automation features that save time on repetitive blogging or article writing processes for websites. So, what’s the result of all this? With AI in your content marketing toolkit, you can get more done while maintaining – and even increasing – the quality of your work. 

You’ll still need to provide direction and feedback to the AI tools you use (no machine is a mind reader), but they can take on a lot of the grunt work, leaving you with more time to focus on strategy and high-level tasks. Ready to add AI to your content marketing mix?