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What Does a Marketing Technology (Martech) Analyst Firm Do?

What Does a Marketing Technology (Martech) Analyst Firm Do?

Mar 25, 2022

What Does a Marketing Technology (Martech) Analyst Firm Do?

Marketing Technology Analysts specialize in market analysis and provide advisory services to their clients. Analysts provide market research by analyzing trends, features, and technology. 

  • Martech Analyst firms provide critical information about industry trends and vendor performance.
  • Analysts can help you make better decisions because they know about technology trends.
  • Martech Analysts do Market Research. Market Research is the process of discovering the needs and wants of a specific group of people. Companies use market research to determine whether there is a demand for a particular product or service.

How Do Analysts Conduct Market Research?

Researching the market involves conducting direct research with potential customers to determine whether they would be interested in using a new service or product. Market research helps companies discover their target market and get feedback from customers about their products or services.

Analysts will do research using surveys, product testing, or focus groups to gather feedback from potential clients. Researching the market for a new product or service is an essential part of R&D. 

Use Market Research to Find Customers.

Market research blends consumer behavior and economic trends to confirm and improve your business idea.

It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye.

Analyst firms can help you to answer the following questions to get a good sense of your market:

  • Demand: Is there a desire for your product or service?
  • Market size: How many people would be interested in your offering?
  • Economic indicators: What are the income range and employment rate?
  • Location: Where do your customers live, and where can your business reach?
  • Market saturation: How many similar options are already available to consumers?
  • Pricing: What do potential customers pay for these alternatives?

Analysts Conduct Competitive Analysis to Find a Market Advantage.

Competitive analysis helps you learn from businesses competing for your potential customers. Defining a competitive edge creates sustainable revenue.

Competitive analysis identifies your competition by product line or service and market segment. Some of the following elements define the competitive landscape:

  • Market share
  • Strengths and weaknesses
  • Your window of opportunity to enter the market
  • The importance of your target market to your competitors
  • Any barriers that may hinder you as you enter the market
  • Indirect or secondary competitors who may impact your success

What Are the Benefits of Working with an Analyst Firm?

Getting to know analysts who are experts in their field is a good way for your company to understand what is happening in the market and how major technology vendors are doing in that market. Analysts can often be helpful when it comes to vendor choice. Analysts also understand technology trends and know which technologies enterprises need to be aware of. Analysts can play a significant role in helping companies leverage technology.

How Do I Choose an Analyst Firm?

Whether you need regular advice, cutting-edge research, whitepapers, or well-rounded coverage areas, you’ll want to evaluate your enterprise’s needs when choosing an analyst firm.

AIContentGen is a Different Kind of Analyst Firm.

AIContentGen focuses on Artificial Intelligence Software for Content Marketing. 

Do you want advice from analysts who just study the market or marketing practitioners who use AI Content Generation Tools themselves?

AIContentGen’s senior analysts are longtime marketing practitioners currently running their own companies.  With expertise in Strategy, Content Marketing, SEO, Public Relations, Agile Marketing, Blogging, and more.  They live and breathe marketing. They know how technology can positively impact your business.

Our analysts understand the importance of theory and strategy and know that strategy execution is critical for success.

If you’re curious about how we can help, then reach out and introduce yourself to AIContentGen.

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AIContentGen Just Launched the 2022 AI Content Generation Pricing & Costs Infographic!

AIContentGen Just Launched the 2022 AI Content Generation Pricing & Costs Infographic!

Mar 22, 2022

Over 60 AI Writer Tools Included – View Full Size AI Writer Prices Infographic

AIContentGen’s analysis revealed that many AI content generation companies were following a similar pattern for pricing; The infographic shows:

Four categories for pricing based on starting price

The price tiers:

  1. Less than $20
  2. $20 to $100
  3. Above $100
  4. Ask for pricing

Freemium is a well-known technique for converting customers; many AI content generation software companies offer free solutions, trial versions, and two other major pricing options where different levels of service are provided. 

Check out the AI content generation pricing infographic and tell us what you think. If we are missing any companies or if the info isn’t up to date, let us know at info@aicontentgen.com. 

When choosing which AI content generation software to purchase, a corporate team might use the free or trial version of the software to test out the tool. Beware when assessing trial software. Some software companies may use a less powerful language model in their free or trial product.

Overall, the pricing for AI content generation tools is low compared to other marketing technologies, but it is an extra cost. For any company considering this investment, the ROI comes from helping writers research and brief content, improving content results, and speeding up the process of content production. To determine what topics and content needs to include saves resources, and lastly, AI content generation itself will speed the time to produce content. AI content generation software can bring up to a 10x ROI when considering the cost. Although we still need an experienced writer to fact-check, review, and edit any ai content in all things. 

Need Help to Determine the Best AI Tool for Your Work?

Get the AIContentGen Scorecard with insights on 20 AI writing tools, including the scorecard, which ranks each of the 20 tools by various factors.  

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Best AI Content Writer

Best AI Content Writer

Feb 10, 2022

Best AI Content Writer Tools

In 2022, there are a lot of AI content writer tool companies. As teams puzzle over various AI tools, the question becomes: Which vendor is the best AI writing software to use? It depends on what a business needs its AI writing software to do. Essentially what types of content are needed, and does the AI writer generate such content? 

How does AI content writing work? 

AI Content writing creates text-based upon two factors, one, on information provided by users, and two, the software mimics natural language. It can be trained on how to structure content by different types of content, voices, and writing styles. Content can be developed for different types of content, including; landing pages, blog posts, social media posts, headlines, ads, PR pitches, love letters, role-playing games, PPC, etc. 

Next, let’s talk about artificial intelligence (AI).

What Is Artificial Intelligence (AI)?

Artificial intelligence (AI) is an umbrella term used to describe computer systems designed to perform tasks normally associated with human thinking. These tasks include speech recognition, translation, image processing, natural language understanding, machine learning, reasoning, planning, knowledge representation, etc.

There are many different types of AI technologies today, including:

  • Deep Learning – A deep learning system uses layers of algorithms to process data. Deep learning can be used for object detection, facial recognition, speech recognition, and many more applications.
  • Speech Recognition – Speech recognition programs allow computers to listen to people speak and translate their words into text.
  • Text-to-Speech – Text-to-speech technology allows computers to read aloud text. This is useful if you want to create audio versions of web pages or documents.
  • Virtual Assistants – Virtual assistants are programs that help humans complete everyday tasks such as booking travel arrangements, scheduling appointments, ordering food, and much more.
  • Machine Learning – Machine learning works by training a program using examples of how something should work. Once trained, the program can then use those same lessons to predict what will happen in new situations.
  • Natural Language Processing – Natural language processing allows machines to understand and interpret human languages. It can also generate text based on information provided by users.

We better understand AI, but are there different types of AI generations content? 

For which type of content is the AI writing assistant needed?

Many AI content companies create content using machine language for long-form generated content. That’s a popular go-to-market strategy for AI writing tools. It’s a level of technical ability to create content for blogs up to 3,000 words long, but another to create optimized content for landing pages. The type of writing and how concise the content is the determining factor for landing page content.

There are a lot of AI content generation tools, and one reason for the increase in AI companies has been the platform developed by OpenAI, with the company’s development of the GPT-3 language model. The initiative started a rush to develop AI writing software in the last two years, as AIcontentGen’s AI Content Generation Market Map indicates. 

The market map shows that 18 new vendors entered the market in 2020 and 13 new vendors in 2021.

Many content creation companies generate long-form content. So there’s quite a bit of competition in the market. 

When choosing between different AI content writer tools, select one that works well for the most preferred types of content. There isn’t just one best AI content writer tool; instead, a number may be better for different types of content generation. Here’s a list of types of content AI companies write:

  • Long-form content
  • PPC ads
  • Ad banners
  • Headlines
  • Social media posts
  • Blog posts
  • PR pitches
  • Messaging statements

Quality of Content In AI Writing Software

Reviewing the breadth of AI content writing tools, different companies will generate various qualities of content. Some generate duplicate content, some with incorrect facts, and some generate content that isn’t relevant to the topic a writer is producing. There are more complexities in producing long-form content across different topics than creating content for banner ads, where the content is restricted by the amount of content produced. Have consideration for the quality of the content, but also be aware that without human intervention, we are still a way to go before AI content is not edited. 

The price you pay for ai content writing tools can be an indicator of the quality of the content. Some of the free or inexpensive tools generate subpar copy or, in some cases, are unusable. Always be careful when producing AI content, and review the quality of the content. 

Mergers & Acquisitions in the AI Content Writing Tool Market

There has already been some consolidation in the industry. We’re starting to see AI startups buying up other AI startups. A technology vendor is purchasing an AI content generation company to develop AI content for their specific preferred type of content. Hootsuite purchased an AI conversational vendor, and Unbounce purchased snazzy.ai to develop Smart Copy as part of creating an AI solution for Unbounce’s list of services and expertise in landing pages. Unbounce is one of the most important competitors for landing page creation. Still, these companies recognize that it is crucial to integrate such technology into their capabilities. The acquisition by Unbounce was a shrewd move on their part, and we can anticipate seeing more M&A deals for innovation and AI technology similar to this one in the future.

List of AI Writing Software

Choosing an AI content generation vendor is dependent not only on what type of content a company produces. There are a lot of options for vendors. We’ve developed an extensive list of the AI content generation vendors with links here from our AI content generation tool list. 

AdZisapp https://app.adzis.com/
Ai Writer https://ai-writer.com/
Anyword https://anyword.com/
Article Insights https://articleinsights.com/
ArticleBuilder https://articlebuilder.net/order/
Articleforge https://www.articleforge.com/pricing
Articoolo http://articoolo.com/
Automated Insights/Wordsmith https://automatedinsights.com/
Broca https://www.usebroca.com/
ClosersCopy https://www.closerscopy.com/
Contentbot.ai https://contentbot.ai/
Contents https://contents.com/en/nlg
Conto AI https://www.conto.ai/
Copy.ai https://www.copy.ai/
CopyMonkey https://copymonkey.ai/
Copysmith https://copysmith.ai/
Crawlq.ai https://crawlq.ai/
Frase https://www.frase.io/
Genei https://www.genei.io/
Growthbar https://growthbarseo.com/
Hyperwrite http://hyperwrite.com/
Inkforall https://inkforall.com/
Jasper (formerly Jarvis) https://www.jasper.ai/
Kafkai https://kafkai.com/
Katteb https://katteb.com/en/
Longshot https://www.longshot.ai/
MarketMuze https://www.marketmuse.com/
NeuralText https://www.neuraltext.com/
neuroflash https://neuroflash.com/
Nichesss https://nichesss.com/
Outranking https://www.outranking.io/
Pepper Type https://www.peppertype.ai/
Persado https://www.persado.com/
Pluralytics https://pluralytics.com/
Qopywriter.ai https://qopywriter.ai/
Rad Ai ttps://www.radintel.ai/?hsLang=en
Runway ML https://runwayml.com/
Rytr https://rytr.me/
Sassbook https://sassbook.com/ai-writer
ScaleNut https://www.scalenut.com/
SEO Content Machine https://seocontentmachine.com/
Shortly AI https://shortlyai.com/
Smart Copy https://unbounce.com/product/smart-copy/
Surfer SEO https://surferseo.com/
ThunderContent https://thundercontent.com/
Topic https://www.usetopic.com/?fpr=findnewai
United Robots unitedrobots.ai
Usetopic https://www.usetopic.com/
Vestorly https://www.vestorly.com/
Word AI https://wordai.com/
Word Hero https://wordhero.co/
Write Sonic https://writesonic.com/
Zyro AI Writer  https://zyro.com/ai/content-generator

This is a long list. It can be overwhelming to review. How do you know which one to choose? 

Well, AIContentGen is a firm of analysts, and the team went through the process of analyzing many of the vendors in the marketplace and developing our first analyst report that reviews 20 of the vendors in the market. You can use the AI Content Generation Scorecard and Analysis to choose which AI writing software you’ll need to select. The report covers some essential topics for companies looking to select an AI content generation tool. 

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It’s important to keep in mind that the best AI content writing tools may depend upon what your business needs are and what types of content you need to generate.

 

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Future of AI for Content Generation

Future of AI for Content Generation

Jan 27, 2022

The Future of AI for Content Generation

Recently we launched the AI Content Generation Market Map and a few voices in “AI marketing land” suggested either Google or Microsoft were going to come along and buy up the leading AI content generation tool companies.

It’s a little early to say if the future of AI for content has been decided just yet.  Here are a few reasons why. 

Machine Language Model Opportunity

With the development of GPT-3 by OpenAI and the growth of the number of AI writing companies as a result, we now know better where the opportunities exist. The industry sees what’s possible with AI content generation tools, and their proliferation has exploded.

Even if OpenAI is impacted in the future, there are other models out there. If other language model companies open their doors to give startups looking for more opportunities to enter, then today’s AI content generation companies have the option to move to other language models. Some AI companies already take data from several models. 

Artificial Intelligence Content Category: Scope Opportunities

 The AI content creation category’s scope of opportunity is so large, it may not be possible for any single company to provide solutions for every application, every type of content, every channel. To explain the scope of the AI content creation technology category, 20 years ago blogging appeared on the scene and changed content marketing forever. AI content generation is a technology that will have many different subcategories, comparing the technology with blogging. AI content writing has as many applications as blogging, but with blogging, a technology provider just needs to enable customers to tailor the design of the blog for their own brand and industry. Each kind of content has its own set of rules and requirements when using artificial intelligence (AI) technology to generate content. For example, generating long-form content differs from creating landing page copy, press releases, headline text, or ad copy. There are lots of companies that write generic long-form content for their clients. For AI content companies, the key skill will be creating different types of templates for various kinds of content or channels. Part of that process will be in discovering what content has the greatest impact. Consider how many different kinds of content exist, including landing pages, ads, headlines, etc., and how they differ.

There’s space for different AI marketing companies to specialize in a way that early blog platform companies didn’t have to. One blog technology platform could be used for multiple types of content, including travel, banking, law (etc.). Yes, the blog has to look different, but the essential technical functions of how content is produced on a blogging platform are much the same. Different types of content require different amounts of content creation. Some types of content need less than others. This allows AI content companies to specialize in different types. The jury is still out on whether the winners will be AI content companies that build specific models for their type of content or companies that provide models for every type of content.  A key determinant might be how AI companies track the progress and results from their produced content. 

Artificial Intelligence (AI) Writing Company Acquisitions and Mergers

Will there be consolidation amongst AI writing software companies? There are already examples of buyouts and mergers, and by their nature support the issue that the opportunity with AI content companies may lie with many different AI content companies focusing on the different forms of content. 

  • Unbounce purchased Smart Copy (Snazzy AI) in May of 2021 to help enhance Unbounce’s landing pages
  • Hootsuite bought conversational AI vendor Heyday. Tom Keiser, CEO, Hootsuite, said, “Modern-day brands have to manage a multitude of daily interactions and conversations at scale—which is impossible to do without AI automation. With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales, and support teams globally so they can deliver exceptional experiences at scale.
  • Unbounce is an example of a leading technology company in one market, the landing page builders market buying an AI content company to bring AI content innovation into the landing page optimization industry. Content is part of the landing page builders market, and having research, briefing capabilities, and AI writing capabilities will be part of that marketing technology category into the future. Unbounce stated in its press release about the Snazzy.ai purchase that content is one of the top deciding factors in page optimization. 

Unbounce has about an 18% market share and is second in market share in the landing page market according to Datanyze

So, the question to ask is whether or not artificial intelligence (AI) content creation will be able to help competitors like Unbounce support their clients and thereby increase its market share of the landing page industry. It may be true that there was some truth to the idea that consolidation would happen in AI marketing, but maybe the opportunity for acquisitions comes from different technology companies that dominate other technology categories.

Big or Small: Artificial Intelligence Content Generation Opportunity

PR pitches or research that works for a journalist based on their previous work, stories for role-playing games, are just a couple of examples of niches in content types that AI writing companies may support in one of their AI writing templates. Each company has an opportunity to create its own unique templates. Microsoft and Google aren’t going to waste their time supporting hundreds of small markets. Not unless they have a tool that works across many, many small markets. So it’s unlikely that these specialized AI companies will be acquired by one of the large software companies any time soon.

Over the past several years, there has been an explosion in artificial intelligence (AI) content generation technology. According to AIContentGen’s AI Content Generation Market Map, there are now over fifty different companies offering their own solutions for generating AI content. Now is not the time to turn away from AI content generation for fear of consolidation. There might be some consolidation yet there’s a great opportunity for content marketers in many of the AI offerings that exist today. This is the time to discover the AI writing tools that are available and to learn how to leverage them for better productivity and results. This is a very exciting time to be in content development. And the future certainly involves more AI. Embrace it!

AIContentGen and its Senior Analysts, Scott Sweeney and John Cass are solely focused on researching, publishing, and consulting on the AI Content Generation for marketing, communication teams, agencies, and the writer’s marketplace. If you’re searching for the latest and greatest information, then AIContenGen has got you covered! Keep current by following us on LinkedIn, and subscribing to our blog.

 

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How to Prepare for AI When Creating Content

How to Prepare for AI When Creating Content

Jan 18, 2022

How to prepare for AI when creating content

We are past the point of knowing you have to address AI and its impact on content creation. Now it’s time to think about how to prepare for AI. Ways AI content generation can benefit you include:  

  1. AI content generation tools make it easier to research
  2. Easily develop content briefs
  3. Generate content through AI, or rewrite content 

Since OpenAI released its GPT-3 language generator, there has been an explosion of new AI content creation tools. Open AI is an artificial intelligence research lab founded by Elon Musk and Sam Altman at Y Combinator Research (YC) in 2016. Many artificial intelligence (AI) content generation companies use OpenAI’s new language processing tool called “GPT-3.” And now that there are many (at least 20) proficient AI content creation tools available, marketing and communication teams are asking themselves, “How do we prepare for AI for content creation?”

How do you use artificial intelligence (AI) in content creation?

Creating content using artificial intelligence (AI) isn’t simply a matter of typing up a title and some keywords into an AI engine and letting it write out the entire piece of content for you. There’s research and brief preparation that goes into some. We’ve used dozens of AI content creation tools, and we’ve found that some aren’t specific when it comes to doing research and preparing briefs. Research by artificial intelligence (AI) tools occurs whenever they generate anything—new content or ideas included. These tools help writers generate initial ideas for their content, so content creators don’t need to spend hours brainstorming before writing anything down. One way to be prepared when using artificial intelligence (AI) for creating content is knowing that there may already be some tools available, and it’d probably be helpful to use them. These tools typically start the AI content generation process by asking people to write their own words or phrases. Writers usually need to know their subjects well before writing about them. Furthermore, any initial seedings of topics for the document can be used by AI-generated content creation tools to help generate more research for creating an outline. Alternatively, an artificial intelligence (AI) content generator can be used as a base for developing the created content.

Think of AI content generation being a 3 step process: 

  1. Research
  2. Brief development
  3. AI content generation

And at each step in the process, a good AI content generation tool will help with that part by generating the content, whether research or at the briefing stage. Content creators use various types of software during the content creation process. Some of these include AI content tools that generate content from briefs or research; others may be used for writing, editing, proofreading, etc. Alternatively, if the writer begins writing the content from scratch based on the brief and researches, they could then use many of the editing tools to reword the content using artificial intelligence (AI) content creation. By doing so, they improve the grammar, prose, and quality of the content written. A writer may write most of the text for a piece of content, but they could be using AI tools to generate ideas for the structure of the content and its contents. Especially useful is the spinning or rewriting function provided by AI content generation tools.

How long does it take to complete the AI Content creation process?

Many AI content creation tools can generate some content reasonably quickly. However, just like any piece of content, what matters most is its structure. What should go into the brief for a piece of content? With artificial intelligence (AI) content creation software, writers don’t need to spend hours writing every post by hand anymore. The tools cut down on the time it takes to develop ideas and write the content, and many tools automatically generate unique articles for them. Some AI content generation tools can generate a basic brief from scratch in just a few minutes. You may need to change some of these sections if they don’t fit well into an article. It’s pretty easy to think through which ones would be good candidates for editing. After completing the task, it’s simple for the author to begin writing and use AI rewrites to add more depth or generate AI content from scratch and edit the results.

Identify Workflows That AI Can Augment

Use AI content creation software to optimize performance across all channels. You’ll find many AI content creation tools available today to help you create different types of content for every channel. Beyond just creating text, some of these programs can create graphics, videos, infographics, and interactive elements such as quizzes and surveys. Regardless of whether you’re trying to create something visual or want to include some interactivity into your site, AI tools might be able to help create content.  As the industry continues to mature, so too will its diversity. Make sure you’re using one set of best practices for every channel.

Content creators who understand how to create great content for each channel are best at creating engaging content. Any medium or platform does not limit them. They focus on creating good content no matter which device people use. It means providing content that’s easily readable, digestible, and shareable. This is why building workflows that artificial intelligence (AI) can add to and augment are so important.

Empower Your writing team to Use AI Effectively

With AI writing software, it’s not just giving access to the tools. It’s giving writing teams the knowledge of how to use them effectively. From research to briefing and then generating or rewriting, understanding how to use AI content generation tools is a necessary part of the process. Communication is key. Discover how your writers work today without AI content generation tools, and then model the use of AI content generation tools to support their approach to writing.

Help your writers discover what you need to know about using AI Content Generation Tools with a case study indicating how additional content can be generated for your company with the new AI content generation workflow process.


Lastly, Understand How AI Can Benefit You


AI will substantially change the process of content generation. Benefits from AI for content creation come in several main areas: 

  1. Making it easier to research what content should be in a document. 
  2. Giving ideas and inspiration for content briefs
  3. Generating the content through AI, or regenerating content writers produce with better, rewritten content. 

Want to learn more about how to prepare for AI?  Check out the AIContentGen Scorecard for AI Content Generation tools, or set up a quick meeting with AIContentGen analysts.

About AIContentGen

AIContentGen and its Senior Analysts, Scott Sweeney and John Cass are solely focused on researching, publishing, and consulting on the AI Content Generation for marketing, communication teams, agencies, and the writer’s marketplace. When looking for the most current and updated information AIContenGen is your source. Keep current by following us on LinkedIn, and subscribing to our blog.

 

 

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